Margin Drivers › About EquiScape
About EquiScape · The team behind Margin Drivers
A part-time CFO for your landscaping company
EquiScape builds Margin Drivers. We're also your part-time CFO: monthly numbers from your own books, budgets, cash flow and help when it's time to sell.
Our Vision
Sustained Profitability & Equitable Value in Business
Our Mission
To Provide a Partnership with Professional Guidance, Actionable Reporting and Exceptional Profit Solutions
Building your financial team
Your books look back. A CFO looks ahead.
Keep your bookkeeper and your CPA. AI tools speed up their work. The fractional CFO directs the whole team and turns their numbers into decisions.
| What the business needs | Bookkeeper | Accountant | AI tools | Plans aheadFractional CFO |
|---|---|---|---|---|
| Records transactions & reconciles accountsThe clean books everything else depends on. | ||||
| Files taxes & keeps you compliantReturns, 1099s, sales tax, year-end adjustments. | ||||
| Produces monthly financial statementsP&L and balance sheet on a set close date. | ||||
| Explains what the numbers meanTurns a report into what to do next month. | ||||
| Job costing, pricing & markupsBids that hit your gross margin goal. | ||||
| Cash flow forecast & off-season planSees the cash crunch before it arrives. | ||||
| Budget, KPI scorecard & benchmarksSets targets and measures against peers. | ||||
| Bank, lender & equipment financingBuilds the package and sits at the table. | ||||
| Valuation, exit & buyer-readinessBuilds the value a buyer will pay for. | ||||
| Holds you accountable to the planA monthly seat at the table with the owner. | ||||
| Mostly looks at | The past | The past | The present | The future |
- Core role
- Some help / oversees
- Not their role
Key idea: Bookkeepers and accountants report the score. A CFO helps you change it. EquiScape is your fractional CFO, with packages from $1,200 a month.
Working with EquiScape
From your history to your next improvement
History & budget by profit center
We analyze your historical numbers and build a budget for each profit center: maintenance, installs and the rest.
One-page report card
Each month, your EquiStat: revenue, margin and profit against the budget.
We walk through it
What each profit center and contract earned, in plain language.
Margin Drivers improvements
We pick the margin drivers to improve, like pricing, labor and job costs, and track the results month to month.
Ways we help
Wherever the business is right now
Monthly finance
Budgets, cash flow and statements, prepared and explained.
Pricing & profit
Know what each division and contract earns, and price the next job right.
Selling your business
The summary package buyers look for, and a clear sense of what it's worth.
Leadership coaching
One-on-one coaching for owners and the managers they're training to lead.
Your advisor
David Whittaker
More than 30 years running landscaping companies. He's been where you are, and he'll give you the answer in plain language.
Who we serve: landscape companies first, plus tree care and other trades that run crews, routes or contracts. We work in QuickBooks, Aspire, LMN, SingleOps, Jobber and more.
Contact
Book your free one-hour consultation
Call us, or tell us about your company and we'll be in touch.
- Free callZoom or phone
- ProposalIn writing
- Monthly workTogether
Hours
| Monday – Friday | 8:00 am – 5:00 pm |
| Saturday – Sunday | Closed |